Jaguar is unveiling a fresh conception automobile, the Form 00, at Miami Artwork Week that contains a hot crimson develop. The unveiling follows an intensive rebranding and ad campaign that sparked backlash on social media. The firm has stopped promoting fresh autos within the UK and ought to soundless not resume gross sales unless 2026, when this could maybe perhaps presumably most productive provide increased-kill electric autos. Jaguar Managing Director Rawdon Glover joined Bloomberg Open Hobby to keep up a correspondence relating to the firm’s fresh approach.
00:00 – Jaguar’s Rawdon Glover on conception automobile develop and ad response
01:36 – Rawdon Glover calls conception automobile “transformational” for Jaguar model
03:19 – What the Jaguar of the twenty first century ought to soundless leer love
04:36 – “That’s our future,” Jaguar’s Rawdon Glover on all-electric autos
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